Out of respect for children's image rights, our clothes are worn by an imaginary family from a children's fantasy world

I TELL YOU WHY

"When I was 5 years old, my mother always told me that happiness was the key to life. When I went to school, they asked me what I wanted to be when I grew up, I wrote down "happy". They told me that I didn't understand the assignment, and I told them that they didn't understand life."

John lennon

To be happy is first of all to dare: to dare to leave certainties and habits in order to reinvent oneself, to go into the unknown not without fear but with desire and conviction. It's not that our designer was not happy ... all these years spent in these great French luxury houses alongside these geniuses Jean-Paul Gaultier and Riccardo Tisci at Givenchy have been incredibly rich, a childhood dream come true but ... even though she could not suspect it, one could be even happier, going on her own path, listening to her heart.

Dare to be yourself.

Being a mom was her revelation, nothing makes her happier than watching her daughter grow up. And it is for her and with her, "her Companion in Creation", that she decides to get started and creates the brand ET D'EMIE. First of all to celebrate all their birthdays, and in particular their half-birthdays because they also count, the children are so proud to grow up! And also to accompany her on the path of life, help her to flourish by transmitting key values to her, by giving her magic keys that bring happiness.

 

ET D’EMIE are collections imagined for kids and their families and designed like writing a book, in chapters. 

As in a book, each chapter, through timeless basic models will take us on a journey and deliver messages, values, keys to the development of everyone, young and old.

The heroine of this collections book is Emie ... and her whole family! With them, we will travel, grow and build over the collections, the chapters, THE TREE OF LIFE OF ET D'EMIE to help everyone to flourish in life.